continued from page “I ….

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“I haven’t decided yet if I am going to order anything, Siddharth. As I mentioned, the reason I am calling is I would like to know if. …”

“I see here that you don’t have one of our Santa Claus Affinity Cards. You might wish to know that for every $50 you spend, you accumulate points that can be used to purchase airline tickets, discounts at the gasoline pump or a jet ski. May I send you a card, Mr. Yardburger?”

“It’s ‘Yarbrough,’ Siddharth, and the answer is ‘no.’ All I want is. …” “It has been a pleasure talking to you, Mr. Yardburger. Please stay on the line for a short customer survey that will enable us to serve you even better in the future. Have a nice day and thank you for choosing Santa Claus at the North Pole.” CLICK!

“Hello? Hello? He’s gone! Rats! And I never even got to speak to Santa Claus! All I wanted to know was if this was the year when I might finally get my ~^#@!# pony!”

You can reach Dick Yarbrough at dick@dickyarbrough.com or at P.O. Box 725373, Atlanta, Georgia 31139.